At monday.com, I led the effort to refine and streamline the existing brand to create consistency across product, marketing, and internal teams.

This effort came together in early 2025 with the launch of a new, comprehensive brand book — a flexible framework designed to align the brand identity across all touchpoints.

Key Deliverables

• Product Logos: Redesigned the four core product logos to create a cohesive graphic system for easier collaboration across design teams.

• Photography Guidelines: Developed a detailed photography style guide covering tone, color, art direction, styling, and production levels (from low-budget to high-end).

• Color System: Introduced a structured color key to define usage and improve consistency across brand assets.

Process

I worked cross-functionally with multiple teams to identify challenges and needs through interviews and design reviews. The result was a unified brand identity adaptable to various platforms while maintaining visual consistency.

For more details and visuals from the process, feel free to reach out.