Flare is a legal tech startup designed to streamline client-attorney interactions and simplify payment processing.

The rebrand involved transitioning from the previous identity as Themis Technologies to Flare.

As the sole brand and marketing designer, I led the development of the brand strategy and visual identity, including the logotype, color palette, illustration style, and homepage design.

A key challenge was balancing a distinct identity for Flare while maintaining a visual connection to its core product, Marble Law.

For more details and visuals from the process, feel free to reach out.