Designit developed a brand strategy and identity for Four Degrees Lab, a research and innovation lab at Bezalel Academy.

Focused on addressing climate change in the built environment, the lab accelerates research into real-world applications.

The project included shaping a clear strategic narrative, crafting a distinct visual identity, and designing a digital presence that reflects the lab’s mission and impact.

As a Senior Designer, I was involved throughout the project — from strategy to execution. I supported the strategy team in conducting market research, facilitating learning sessions with the founders, and helping to define the positioning and messaging. I then led the design phase, creating the visual language, website, and supporting assets under the guidance of the Design Director.