Designit rebranded Isracard, Israel's top credit provider, developing a unique strategy and new visual identity.

The project included a full 360° brand identity redesign, covering every touchpoint—from a new logotype and symbol to a comprehensive brand book, motion language, and look & feel.
A key part of the rebrand was defining a distinct photographic style, brought to life through three large-scale production days with a dedicated creative team.

The refreshed identity reflects Isracard’s forward-thinking approach, supporting its growth beyond financial services while maintaining its strong presence in the Israeli economy.